TD Ameritrade
Havas New York

Where Smart Investors Get Smarter

TD Ameritrade’s new brand positioning, Where Smart Investors Get Smarter, needed a debut that was as clever as it was culturally relevant. Our solution: to recreate the opening credits of the 1960’s series Get Smart. Knowing our audience appreciates the details, we made sure to pay attention to every last one. We went to the location of the original title sequence. We got the car driven by Maxwell Smart. Then, we imitated Agent 86 down to the number of footsteps taken, and on set, props, doors, and lighting were replicated to a near-indistinguishable degree. We even assembled a replica of the show’s full orchestra to recreate and rerecord the original theme music, capturing the final score on the same type of analogue tape used in creating the original in 1965. And in the end, we created an iconic piece of film guaranteed to delight.

Rite Aid's Perfect Fusion
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Havas New York

Rite Aid's Perfect Fusion

Working in collaboration with Rite Aid, we’re transforming a 60-year-old drugstore chain into a modern destination that combines traditional and alternative medicines to help people thrive.

Breaking Barriers
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Havas New York

Breaking Barriers

ADP partnered with Wired magazine to give attendees at the SXSW conference in Austin, TX, the opportunity to bash workplace barriers through the Breaking Barriers exhibit, aseries of "break rooms" based on common work challenges. Visitors could quite literally break the glass ceiling. The activation gained over 200 million PR impressions, was called the “dark horse of SXSW” by Adweek, and named one of the 5 best activations by Entrepreneur.

2017 New York International Auto Show
Havas Formula

2017 New York International Auto Show

In 2017, Jaguar Land Rover hosted 35 media guests for a combination of in-show activity and out-of-show events across four days. The hero event was the U.S. Debut of the Range Rover with Ellie Goulding, supported by media relations across automotive, lifestyle and business organizing interviews, earning Land Rover the #1 share of voice at the show with 1,000 media placements & more than 1.67 billion impressions.

Fifa World Cup 2018
Republica Havas

Fifa World Cup 2018

They say the three most important things to Hispanics are faith, family and fútbol…but not necessarily in that order. And since the World Cup is their cathedral, when Telemundo won the Spanish language rights to broadcast the largest sports event in the world, we needed to shift decades’ worth of perceptions and help establish the brand as the new Spanish-language home of the World Cup.

Gamechanger Series
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Annex88

Gamechanger Series

To celebrate the 50th anniversary of the launch of the gamechanging adidas Superstar, we produced a series of short films highlighting Gamechangers across the United States. Our team sourced, shot, and edited thestories of the crews all over the country, creating vignettes showcasing what it means to be a leader inthe community in 2020.

The Pleasure Is All Mine
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Havas New York

The Pleasure Is All Mine

Better sex for women means better sex for everyone. That’s why we believe women should have an equal voice in the bedroom to get what they want. The first step? Talking about it. Our docuseries, “The Pleasure is Mine,” starts the conversation with real women talking candidly about their complex relationships with sex and pleasure.