Havas New York
Where Smart Investors Get Smarter
TD Ameritrade’s new brand positioning, Where Smart Investors Get Smarter, needed a debut that was as clever as it was culturally relevant. Our solution: to recreate the opening credits of the 1960’s series Get Smart. Knowing our audience appreciates the details, we made sure to pay attention to every last one. We went to the location of the original title sequence. We got the car driven by Maxwell Smart. Then, we imitated Agent 86 down to the number of footsteps taken, and on set, props, doors, and lighting were replicated to a near-indistinguishable degree. We even assembled a replica of the show’s full orchestra to recreate and rerecord the original theme music, capturing the final score on the same type of analogue tape used in creating the original in 1965. And in the end, we created an iconic piece of film guaranteed to delight.