It’s 2021 and trading is as ubiquitous as gaming. But, it’s TD Ameritrade’s education program that separates the smart traders from lucky ones. So we positioned their offering as “training” and leveraged the most celebrated training montage in movie history.
25% of podcast listeners these days are “Podfasting” – or increasing playback speed in order to consume more information. This presented a unique opportunity for BNY Mellon to speak directly to knowledge-hungry super listeners. But how could we get them to pay attention when they breeze through ads at 2x speed? Simple: we slowed things down. When played at double speed, our ad stood out to “podfasters” by sounding perfectly normal.
In 2021, Havas NY partnered with The Brooklyn Film Festival and reflected on a year that’s been stranger than fiction with the most unimaginable script. We invited this year’s audience to the festival by letting them know that If Last Year Was a Film, It Would Be Playing at the Brooklyn Film Festival.
The world is buzzing with tech disruption. And that includes the tax industry. So when CrossBorder Solutions, the global leader in AI powered tax solutions, came to us for their rebrand, we focused on the key element that sets them apart: their genius.
ADP partnered with Wired magazine to give attendees at the SXSW conference in Austin, TX, the opportunity to bash workplace barriers through the Breaking Barriers exhibit, aseries of "break rooms" based on common work challenges. Visitors could quite literally break the glass ceiling. The activation gained over 200 million PR impressions, was called the “dark horse of SXSW” by Adweek, and named one of the 5 best activations by Entrepreneur.
In 2017, Jaguar Land Rover hosted 35 media guests for a combination of in-show activity and out-of-show events across four days. The hero event was the U.S. Debut of the Range Rover with Ellie Goulding, supported by media relations across automotive, lifestyle and business organizing interviews, earning Land Rover the #1 share of voice at the show with 1,000 media placements & more than 1.67 billion impressions.
They say the three most important things to Hispanics are faith, family and fútbol…but not necessarily in that order. And since the World Cup is their cathedral, when Telemundo won the Spanish language rights to broadcast the largest sports event in the world, we needed to shift decades’ worth of perceptions and help establish the brand as the new Spanish-language home of the World Cup.
To celebrate the 50th anniversary of the launch of the gamechanging adidas Superstar, we produced a series of short films highlighting Gamechangers across the United States. Our team sourced, shot, and edited thestories of the crews all over the country, creating vignettes showcasing what it means to be a leader inthe community in 2020.
We built Studio 59, an in-house production studio at the iconic 59th Street Bloomingdale's in New York City. Here we began creating content led by and heroing stylists, designers, and artists – allowing them to use their expertise to literally shop the store around them. For each series, we showcased different elements of the classic Bloomingdale’s experience in a new way, and all of the content was syndicated across organic social, paid social, email newsletters, a content hub on dot com, and more.
