Making a meaningful difference.
Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.
The #1 global music company including the largest portfolio of talent and making up nearly 50% of the recorded music market.
A global force in pay-TV as well as the production, sale, and distribution of movies and TV series.
The second largest French-language publishing group including 16,000 writers and over 45,000 titles.
A global leader in mobile games, with 2.5 million downloads per day.
The world's second largest content aggregation and distribution platform, with 2.5 billion video views per month.
A powerful collection of live events, venues, ticketing, and IP management.
Our proprietary research study Meaningful Brands (that spans 350,000 people worldwide, 31 markets, 22 industries and 1,800 brands each year) discovered that:
of brands could disappear tomorrow and no one would care
of consumers think companies and brands should communicate honestly about their commitments and promises
of content provided by brands is not meaningful to consumers