Need to go from DTC to OTC, ASAP? There’s a Tonic for that. The #1 prescribed eye allergy itch relief drop was hitting the drugstore shelves in six months. We developed and produced a breakthrough integrated TV, social, digital, print and in-store campaign in four.
Need to go from homeopathic to homerun? There’s a Tonic for that. Zicam’s unique cold-shortening formula has always had loyal fans. But we set out to expand the fan base. Producing new campaigns 100% in-house (and under budget), we attracted a new world of Zifans.
Got a new miracle drug and want to tell the world? There’s a Tonic for that. Millions of people take statins to lower their risk of heart attack and stroke. Now they have something to celebrate: less risk and added cardio protection with a pill that’s clearly different.
Wish your brand had this many digital pharma firsts? There’s a Tonic for that. The Trelegy campaign came alive in a series of firsts – one of the first uses of Google’s Director Mix media units, and the first pharma takeover of the YouTube masthead. That’s the power of Tonic’s digital capability.