At the leading-edge of cancer care and research, Memorial Sloan Kettering is world-renowned. With a new marketing campaign proclaiming, ‘More Science, Less Fear’, MSK was turning the spotlight on innovation. We created a site that guides users through a personalized experience, showcasing the work environments; employee advocates to tell their stories; and using social media as a platform to continue connecting with the community and engaging with the brand.
As such a large organization, Deloitte struggled to showcase their culture. Which, for a firm that makes such a huge investment in its people and culture, didn’t do them justice. Our culture film series spotlights six employees, telling their stories and showing the interplay between the things that matter to them inside and outside of work. In addition to the two-minute films, we created segmented short pieces to be used on social media and at events.
Pfizer had an Employer Brand, but it was not being used in most geographies. We used Pfizer’s culture as the foundation for development of a new EVP and Employer Brand that encouraged story sharing at all levels - while maintaining clear and meaningful links to all existing initiatives to tell one compelling brand story.
The world needs more energy, but it also needs this energy to be developed in increasingly sustainable and greener ways. BP call this The Dual Challenge, and to achieve it, they need to hire the smartest thinkers around. We knew we needed to demonstrate what type of organization BP was and what type of thinking it demanded. So we took over a series of backlit ad sites and turned the power off. We didn’t need it. Instead, our ads used phosphorescent inks that absorbed natural light during the day and slowly released the energy as a glow at night, eliminating the need for any other form of energy.