Havas People
We’re experts in Employer Branding.
In short, we’re here to help your brand become ever more meaningful for the people who work for you – and the people you want to work for you. Our focus is on the whole employee experience, from attraction to candidate experience, employee engagement, internal comms, and brand and culture development. As the world of work continues to change, we don’t think there’s ever been such an exciting time to be part of this.
Our US team are based in New York City and Austin, Texas. Beyond that, we have more than 100 curious minds located across the globe, working with some of the world’s biggest names in business, healthcare, the public sector, and non-profits.
WSP is an engineering consultancy focused on shaping a future where society can thrive. To attract students to their graduate programs, we needed to raise awareness of what WSP does and what they believe in, creating Future Cities. Through a beautifully-crafted, progressive web app game, participants answered a series of questions about their future hopes for travel, the environment, technology, climate change, and their own careers. Based on their answers, their future city began to develop before being revealed to them in all its stunning glory.
At the leading-edge of cancer care and research, Memorial Sloan Kettering is world-renowned. With a new marketing campaign proclaiming, ‘More Science, Less Fear’, MSK was turning the spotlight on innovation. We created a site that guides users through a personalized experience, showcasing the work environments; employee advocates to tell their stories; and using social media as a platform to continue connecting with the community and engaging with the brand.
As such a large organization, Deloitte struggled to showcase their culture. Which, for a firm that makes such a huge investment in its people and culture, didn’t do them justice. Our culture film series spotlights six employees, telling their stories and showing the interplay between the things that matter to them inside and outside of work. In addition to the two-minute films, we created segmented short pieces to be used on social media and at events.
Pfizer had an Employer Brand, but it was not being used in most geographies. We used Pfizer’s culture as the foundation for development of a new EVP and Employer Brand that encouraged story sharing at all levels - while maintaining clear and meaningful links to all existing initiatives to tell one compelling brand story.
The world needs more energy, but it also needs this energy to be developed in increasingly sustainable and greener ways. BP call this The Dual Challenge, and to achieve it, they need to hire the smartest thinkers around. We knew we needed to demonstrate what type of organization BP was and what type of thinking it demanded. So we took over a series of backlit ad sites and turned the power off. We didn’t need it. Instead, our ads used phosphorescent inks that absorbed natural light during the day and slowly released the energy as a glow at night, eliminating the need for any other form of energy.
