Havas New York
25% of podcast listeners these days are “Podfasting” – or increasing playback speed in order to consume more information. This presented a unique opportunity for BNY Mellon to speak directly to knowledge-hungry super listeners. But how could we get them to pay attention when they breeze through ads at 2x speed? Simple: we slowed things down. When played at double speed, our ad stood out to “podfasters” by sounding perfectly normal.
In 2021, Havas NY partnered with The Brooklyn Film Festival and reflected on a year that’s been stranger than fiction with the most unimaginable script. We invited this year’s audience to the festival by letting them know that If Last Year Was a Film, It Would Be Playing at the Brooklyn Film Festival.
The world is buzzing with tech disruption. And that includes the tax industry. So when CrossBorder Solutions, the global leader in AI powered tax solutions, came to us for their rebrand, we focused on the key element that sets them apart: their genius.
TD Ameritrade has a long history of innovation. So when it came to the blockchain, we wanted to make a forward-thinking statement and create a new way to use this emerging technology. Through a series of sixty-eight transactions, we helped TD Ameritrade plant their flag in the digital ledger. Forever.
ADP partnered with Wired magazine to give attendees at the SXSW conference in Austin, TX, the opportunity to bash workplace barriers through the Breaking Barriers exhibit, aseries of "break rooms" based on common work challenges. Visitors could quite literally break the glass ceiling. The activation gained over 200 million PR impressions, was called the “dark horse of SXSW” by Adweek, and named one of the 5 best activations by Entrepreneur.
Over the last 3 years, Havas has helped turn Keurig into a household name. With the help of James Corden, we proved to real latte and cappuccino lovers that the Keurig K-Café Brewer is so simple, it can turn any house into a coffeehouse.
Working in collaboration with Rite Aid, we’re transforming a 60-year-old drugstore chain into a modern destination that combines traditional and alternative medicines to help people thrive.
America is facing a water crisis. But 75% of dishwasher users still pre-rinse their dishes, which wastes 20 gallons of water every load. With Finish Quantum, you don’t have to pre-rinse. So Finish teamed up with National Geographic and The Nature Conservancy to get the word out and ask America to Skip the Rinse to save water.