Welcome to Annex88
We are a creative (‘advertising’) agency that helps brands, products, and companies ‘BE MEMORABLE’ through culturally-representative ideas.
We create stories and experiences to engage the adidas Originals community globally – from engaging dozens of local photographers to launch the NMD to using AR for the world's first virtual unboxing.
We built Studio 59, an in-house production studio at the iconic 59th Street Bloomingdale's in New York City. Here we began creating content led by and heroing stylists, designers, and artists – allowing them to use their expertise to literally shop the store around them. For each series, we showcased different elements of the classic Bloomingdale’s experience in a new way, and all of the content was syndicated across organic social, paid social, email newsletters, a content hub on dot com, and more.
