Welcome to Annex88
We are innovators, creators, and culture hackers. We make bold new things for the internet and beyond. Today, advertising has become a battleground for eyeballs. It’s our job to help you cut through.
We create stories and experiences to engage the adidas Originals community globally – from engaging dozens of local photographers to launch the NMD to using AR for the world's first virtual unboxing.
We built Studio 59, an in-house production studio at the iconic 59th Street Bloomingdale's in New York City. Here we began creating content led by and heroing stylists, designers, and artists – allowing them to use their expertise to literally shop the store around them. For each series, we showcased different elements of the classic Bloomingdale’s experience in a new way, and all of the content was syndicated across organic social, paid social, email newsletters, a content hub on dot com, and more.
