Republica Havas
Republica Havas is an international agency creating relevant, enduring connections between brands and people across culture, language, and technology.
Republica Havas is an international agency creating relevant, enduring connections between brands and people across culture, language, and technology.
As a strategy-driven agency, we dive deep into our clients' businesses to tackle challenges and unlock growth opportunities. We passionately share their brand stories through engaging, meaningful, and culturally-relevant communications solutions.
Amigos For Kids is a Miami-based non-profit organization that aids abused, neglected, and underprivileged children and their families in South Florida. It's also one of the agency's pro bono clients. Inspired by the insight that abused children often hide subconscious clues in their drawings, one of the campaign’s objectives was to inform the general public of these silent warning signs and raise awareness of child abuse in all of its forms. The second objective was to highlight Amigos For Kids’ commitment and mission to prevent child abuse and neglect by valuing children, strengthening families, and educating communities.
Life is more than a journey – it’s a mile-a-minute adventure. For 50 years, the Toyota Corolla has invited Hispanics to open their hearts and minds to the promise of the open road.
They say the three most important things to Hispanics are faith, family and fútbol…but not necessarily in that order. And since the World Cup is their cathedral, when Telemundo won the Spanish language rights to broadcast the largest sports event in the world, we needed to shift decades’ worth of perceptions and help establish the brand as the new Spanish-language home of the World Cup.
Sedano’s Supermarkets, the largest Hispanic supermarket chain in the US, had been targeting a loyal group of Hispanic women aged 65+. For the business to grow and compete in the evolving digital landscape, we identified a huge opportunity to engage a younger bicultural, bilingual group of men and women.
We were challenged with creating a campaign that differentiated the brand from its competitors and highlighted the target audiences changing value proposition of cruising + immersive on land experiences.
