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Customer engagement and data agency. Powered by Havas CX.
With so much data at their disposal, Liberty Mutual needed a way to efficiently put it into action. That's where we came in. We developed a campaign engagement database to organize, analyze, and activate Liberty Mutual's prospect data—truly enabling one-to-one communications with data-driven, personalized messaging.
To improve guest loyalty for the luxury boutique hotel chain, we executed a dynamic 360Segmentation study giving us a better view of the types of guests at Loews. We then built two predictive models that allow us to send highly personalized communications based on each guest’s next logical purchase, driving deeper brand engagement and repeat bookings.
AutoZone was looking to increase purchases and net sales, but their current, generic messaging wasn’t resonating with the audience. To fix this, we rebuilt their segmentation model to focus on emotional, rational, and skill-based variables, which allowed us to launch a fully-integrated, personalized campaign. The results? A $170MM increase in net sales.
Lacoste had a successful loyalty program in the EU and wanted to replicate it in the US. Knowing that the EU program would not resonate with the US consumer, we defined a new and highly engaging loyalty program for Lacoste’s US customers that incorporated a healthy balance of experiential feel, transactional rewards, and elements of surprise and delight.
Humana’s Medicare business was losing millions of dollars in policies to attrition. To combat this, we built predictive models to understand renewal likelihood and identify which policyholders to target with lapse prevention communications—ultimately delivering almost $200MM in incremental revenue through reduced attrition.
As the largest retailer for the Department of Defense, AAFES serves a customer base of 24.5 million active-duty military and their families. We developed a series of targeted cross-channel digital campaigns to raise awareness among veterans of their recently expanded shopping benefit, convert quality leads at scale, and drive sales.